It’s a Wrap .jpg)
Cartoon Shorelines Art Edible film covering has been in use in the food industry for some years in the from of waxes on fruit and vegetables and more recently in breath freshening strips. Research and development mean that the use of edible film will be more widely used for protecting foods such as poultry, seafoods and meat. Interestingly the development of edible film does not mean that we will be eating the edible packaging. The films made from cellulose, starches, gums and proteins from milk, soya and cereals. It is the qualities that the edible films have that make their development more important for the food industry. They help retain moisture, limit fat migration between layers of food, act as an adhesive and trap in flavour and aroma. So for example the use of edible film would reduce the migration of moisture from wet custard to sponge and biscuit bases and its use between pie fillings and pastry would prevent the pastry becoming soggy. However in recent trials the edible film was too successful. The pastry in the pies using the film was too dry. Research continues. The Food Manufacturer Back to the Top Richard Branson's trousers Richard Branson loves to publicise his activities but his attempt to publicise his airline Virgin America's new route from Las Vegas to San Francisco by abseiling in dinner dress down the side of the 407 foot Palm Casino hotel in Las Vegas did not go according to plan when his harness caught and ripped the seat of his trousers, resulting in a less than dignified and painful descent to earth. Mr Branson was lowered on a special cable similar to those used in the Spiderman films whilst scattering thousands of dollars' worth of free air tickets en route. However high winds dashed him against the building twice causing him to wince with pain. He suffered no serious injuries and once he'd recovered from the unexpected battering Mr Branson made light of the mishap. "I never thought I would take the saying 'flying by the seat of my pants' quite so literally," he joked. source Hello magazine Back to the top Web site news For many businesses web sites are an underused resource and for small businesses in particular where resources are limited making the most of your web site can make all the difference to a business. Instead of having a static site use your site to build a mailing list or to provide customer information and back up for example. But to start this process you must first discover what your web site visitors are doing today when they use your site, the pages they visit and how much time they spend on individual pages. Look at you web site statistics and they will reveal just that. Web stats are a powerful tool that you can use to make your site really work for your business. For example if your web stats reveal visitors viewing your home page and one other page and then leaving your site perhaps site visitors are finding it difficult to navigate around your site. Check the navigation, test it yourself and have an independent person try it out. Or perhaps your site does not make it entirely clear what it is you actually do or sell or the style of your site does not appeal to your market. Need help? No stats on your site - Free web site statistics are available from Google. http://www.google.com/analytics Make sure you put the coding on each page. Want help interpreting your web stats and how to use what they reveal to make your web site really work for your business? We provide a simple and easy to understand report that tells you just that. From £30 per month. http://www.summitup.co.uk/webstats.htm The Internet Farm Shop The Farm shop now has its first sponsor The Old Mill at Langtoft. The Old Mill has been a strong supporter of the Farm shop from the very beginning so it is very appropriate that they become our first sponsor. The Old Mill is very special place to stay or to have a meal. Not only do they have a fantastic seasonal menu but their hot sandwich lunches are not to be missed. Ideal after a walk around the beautiful Wolds that surround the Old Mill. The twelve bedrooms have all been recently refurbished and are delightful. The Old Mill also hold special events. The first Saturday of every month you can dine with gentle jazz from Rev Ray and Saturday 8th December is 007 evening with a menu to match. The Old Mill is set in peaceful surroundings near to Langtoft in the East Riding of Yorkshire and is an ideal location for visiting York and Scarborough, for walking the Wolds, cycling and bird watching at nearby RSPB reserve at Bempton. Neil Dutson is the founder of Duttson Rocks - he sells diamonds. In the Sunday Times he was quoted as saying 'I had always had a passion for diamonds. When I was 18 I bought a book on gemology but I had never actually done anything about it,” Mr. Duttson spent his early childhood overseas and he left school at 16 with no O-levels. After a spell in the Marines he quickly realised it was not for him and he then spent the next two-and-a-half years working his way around the world ending up as a DJ in France and London. It was at this point Mr. Duttson started thinking about how he could find work in the diamond industry. An online search revealed a school in Antwerp run by the Diamond High Council that ran a six-month course costing £50,000 which he funded by re-mortgaging his flat. He said: “I realised that I could do the maths and physics and chemistry which I couldn’t do at school. At the weekends I travelled around Europe going into jewellery shops pretending I was getting engaged to find out what they charged. It was a total change. In fact, it was a complete reinvention of my life and that was what really excited me.” Neil Duttson then set himself up in business as a diamond jeweller. “The diamond industry is quite a dark and mysterious one and knowing where to buy diamonds was a real hurdle,” he said. “It actually took ages to gain the trust of dealers. I went to a jewellery fair in Basle in Switzerland and basically went round every stand telling the diamond dealers what I was doing and that I wanted to buy diamonds from them. I got a lot of closed doors.” His first clients were friends who were getting engaged, and gradually word of mouth brought more customers but Neil Duttson puts his success down to a talent for networking. 'It’s about making people comfortable. Otherwise they can get bored quite quickly.' The fact that I know what I’m talking about accounts for a large percentage of my sales,” he said. “I can walk into a room and as long as my personality wins a guy over – it’s normally men I deal with because they are the ones buying engagement rings – I will probably have that sale. I can convert about 90% of the people I talk to into a sale.” In the early days of his business Neil Duttson could not afford to buy a stock of diamonds so he would show potential customers a selection of glass fakes in every single cut and shape of diamond. Once they had chosen and paid a deposit he then bought the real diamond. Today Neil Duttson has a workshop in London’s Hatton Garden and in addition to rings he also sells bracelets, necklaces and earrings, and will be bringing out his first collection of designs in September. Turnover this year is expected to be £4m. Source The Times online Back to the top Kate and Paul Langthorne produce buffalo milk and cheese from a herd of water buffalo at their farm at Crawford Grange, Brompton, near Northallerton. A recent order from a customer living near Doncaster caused a problem. Kate Langthorne said "We don't use carriers very often, so the charge would have been astronomical. Undeterred the customer arranged for her son-in-law to fly his light aircraft to Bagby airfield, near Thirsk, to collect her order. The lady is getting on in years and, once or twice a year for several years, she has ordered some cheese," said Mrs Langthorne. 'She was determined to have her cheese and her son arranged to land at Bagby to collect it. "It really tickled us to know that someone was so keen on our products that they would go to such lengths. The chap came up with a friend, the airlift went as smooth as clockwork and his mother-in-law had her cheese and milk in good time for tea. Ten portions of plain cheese and ten of nettle cheese, plus 16 cartons of milk, were delivered to the customer 20 minutes later at her home, 30 miles from Doncaster, South Yorkshire. The Langthornes began farming water buffalo in 1997 after their son, Andrew, who has cystic fibrosis, was unable to drink cows' milk. Buffalo milk has a creamier texture, more calcium and less cholesterol Back to the Top And finally ...... Putting together a marketing and promoting campaign for any business is not easy. Not only do you have to make sure your marketing material looks good, reflects your corporate identity and really sells the benefits or your products and services but you have to make sure that your marketing targets the market for your business products and services. Take some comfort then in the multi nationals who still get it wrong. Clairol for example introduced it's' 'Mist Stick' curling tongs into Germany. Mist is German for manure. When Pepsi began promoting their cola in china they translated 'come Alive with Pepsi' into Chinese as 'Pepsi brings your ancestors back from the grace'. Source The Marketer Back to the Top If you enjoyed reading this newsletter please E mail it to a friend Return toTop of Page | 