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Everything you need to know
about Internet Marketing and Search Engine optimisation
Internet marketing and Search engine optimisation
are not complicated and you do not need to learn a whole new
language to understand it.
The first thing you need to know is the more visible your business on
the web the greater the potential for enquiries and sales.
There are many things you can do to increase how your web
site and business are found online.
Being number one on Google is not the whole picture. Finding your
site on Google by typing in your business name is easy to achieve.
Finding your site by searching for the types of your products and
services you sell takes more work and is what you want.
Choosing the words people will use when searching for the products
and services you sell in the text of your web site will help.
And great content will keep them interested and bring
them back again and again. Adding links from other web sites
and online directories to your web site will improve the chances of
your site being found on searches.
Keeping your web site up to date and adding seasonal products and
topical information
are crucial. When people visit your site make sure your web site is easy
to navigate and make sure your site has 'sticky' content to
encourage people to stay on your site, make an enquiry or buy.
What we do - Online marketing for your business
Build your web site and internet marketing into your marketing
strategy. Online campaigns linked to offline marketing and social
media makes marketing more efficient and more effective.
Structure your site for the best visitor experience, including
simple search engine optimisation and add links to your site.
Web site audit
Basic optimisation check
How easy is it to find your business online?
How does your business compare to your competitors?
What's been said about you online?
Linking
Statistics & analytics
Sharing
Make an enquiry |
