New!! Marketing Trends and Insight feature!! Deckchairs 
Cartoon courtesy of shorelines art The recession has resulted in Britons staying at home according to the latest air traffic figures. OAG is a company that monitors air traffic. Its figures reveal a 9.8 % fall in capacity for international flights in the first four months of this year. Some Britons are holidaying in the UK while others are holidaying in their gardens, resulting in increased sales of garden furniture and barbecues. Even the expensive gas barbecues are flying off the shelves according to B & Q. But leading the way in garden sales is the humble deckchair. Kelly Merry, outdoor furniture buyer for B & Q said ‘ Deck chairs are back, they are popular than they have been for years. Holidaying at home is in full swing. We can see that in surging sales on anything for the garden or outdoor relaxation and enjoyment’. Other holiday trends this year show an increase in bookings for holiday camps such as Butlins. Source the Telegraph Back to the top Marketing Trends and Insight Social marketing is a trend everyone is getting into. By April this year Face book had more than 200million users. My Space has 130million users and LinkedIn has 40 million. Twitter is gaining members quickly and at the last count had 25 million users. On Twitter you can find Ford with 6,991 followers using the page to find parts and information for their motors. Easy Jet is also on Twitter where staff monitor the page regularly, complaints about booking difficulties are responded to quickly. Dell also on Twitter use their pages for monitoring customers dissatisfaction. Trend forecasters predict that younger age groups will spend their whole lives linked in one way or another. The prediction is that ever more sophisticated tracking innovations will pop up. Google's latitude for example lets users see the approximate location of family and friends using mobile phone technology. Using this trend for your business? The message is if you are in business then you need to get linked in in some way or another. There are opportunities to advertise and to promote products and events. Use pages as forums for your customers, but take care to monitor activities and to nip in the bud any complaints. In the same way as any other marketing and promotion monitor your customers and look at where they buy. Check with the social networking sites to see the demographics of people using the sites. If it fits the profile of your customers then go ahead. Use social marketing to: As a means to monitor customer feedback To advertise events To build relationships with your customers For exclusive offers News from your business - serious or fun As with everything take a little care ...A 15 year old on work placement with Morgan Stanley wrote a report about the effectiveness and use of Twitter with his generation. He reported that 'teenagers don't use Twitter as they realise no one reads their profiles so tweets are pointless' and ....Do not overtly advertise your business on Face book. Members can and do report spammers and you will get struck off!! 
Find the most effective ways to promote your products and services with Marketing and promotional advice specific for your business One to one Marketing master class only £75 including follow up report Thursday 6th August Beverley Tuesday 25th August Online! Thursday 27th August York To book your place E mail me or ring 07947 779542 | | | | |
Back to the top Brands Choosing a good brand name is not easy. Even larger businesses struggle to find a brand name that represents the essence of their company. a brand name has to be distinctive and if possible include a benefit that your business can deliver. A brand name also has to be something that stays with your business whichever way your business develops. Choose a brand name consider that will fit your business whichever way it develops. Having said all of that many of the most successful business brand names have come about by an accident of fate or by necessity. Take E bay which was to have been named Echo Bay. Founder Pierre Omidyar found the domain had already been taken so settled for E Bay. Supermarket chain Aldi combined the founders name, Albrecht and discount and interestingly Haagen Dazs produced by an American company has a brand name chosen to sound European for the American market. Changing your brand name is something only to be attempted in the most desperate of circumstances. Norwich union have spent a great deal on advertising it's new name Aviva, combining it's former brand names in it's ads. The post office has a rebranding disaster with Consignia and Coco Krispies had to revert to coco Pops following a public outcry. Some rebrands succeed such as Marathon which became Snickers to become the third most popular chocolate bar in the UK. It had formerly been ninth. Tokyo Tsoshiu Kogyo KK rebranded to Sony. Source the Marketer
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Twitter Guide
New to social networking and like to know how to use it for your business? Twitter has launched a guide to help you.
The beginner's guide for clueless brands and marketers called Twitter 101 is a six step guide intended to show businesses the micro blogging service's benefits. The guide demonstrates how customers and corporations alike are getting value out of the micro blogging website.
The six sections have names such as "What is Twitter?" and "Learn the Lingo". A wide range of case studies are available from brands which have successfully integrated Twitter into their marketing.
News From the Internet Farm shop Following on from the success of our Driffield show an Christmas prize draws we will be now holding a monthly draw. Prizes will be produce from farm shop members in the form of vouchers to spend with them. The first monthly draw will be on the site this week. All you have to do to take part is to sign up for the newsflash and your name will automatically go into the draw. This months prize is a cheese basket. How easy is it for you to buy fine quality wines from family run vineyards? You will not find the wines Andrassy's sell on supermarket shelves. Andrassy fine Wines are a family run business and they buy from family run wineries in France, Germany, Hungary, Spain, Portugal and New Zealand. www.andrassy.co.uk |
1. Back to the top Sites must visit nameboy.com - looking for inspiration for a brand name or want to check if a name has been taken, then this is the site for you. Look out for FAQ's with helpful advice about domain names. Charity giving Lavish giving .com is an online gift retailer that will 20% of all purchases of $100 or more to the charity of your choice. Seven days after your purchase you receive a Good Card worth 20% of your purchase. This gives you the opportunity to return your purchases. If you are happy with your new gift you then visit the web site and donate the 20% to your chosen charity. Alternatively the company will select from 1.5 million charities affiliated to the retailer in the US. Customer Feedback Amazon and an increasing number of online sellers use customer feedback to rate sellers. Buy from an Amazon and you are given a list of suppliers listed according to their customer rating. A definite incentive to buy and there is no doubt that the sellers are very keen for you to rate them well. However one of Amazon affiliates, Digital Daffodil is offering incentives for removal of negative feedback. Digital Daffodil sell digital equipment and have offered dissatisfied customers £5 for removing negative feedback following less than happy customer experiences. Amazon have said it encourages sellers to contact buyers and work with them if negative feedback is posted. It said it 'did not tolerate' misuse of the feedback system and that reports of this have been very rare. source Which August 2009 and finally.............. Barbie make up Toy makers Mattel who make Barbie dolls have developed a make-up range for adults. this has been done to celebrate Barbie's 50th birthday.
The "All Dolled Up" collection is aimed at women aged 25- 40 and features 10 items including eye shadow, blusher and lipstick. The make-up line is expected to be doubled next year when it will be available in the UK. If you enjoyed reading this newsletter please E mail it to a friend Return to Top of Page
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